Guides for building it yourself.
Genuinely useful on their own, whether or not you ever hire Backbone. The exact steps, in order, with every tool named.
Three guides, free with your email.
Useful on its own, hire Backbone or not.
Where to Build Your Business Website (And When to Move)
Carrd vs. Framer vs. Webflow vs. Softr — what to use at each stage, and what migration actually costs you when you get it wrong.
Get this guide Free with email3 Things to Set Up Before You Touch a Website Builder
Most founders skip at least one. Google Workspace, Stripe, and a simple contact tracker — why these come first, and how to do each one.
Get this guide Free with email5 Questions to Answer Before You Start Your Business
The strategy questions most people skip because they're eager to build. Answering them first saves weeks of backtracking later.
Get this guideGo deeper. Build it yourself.
Full build-out guides — the exact steps, in order, with every tool named. One-time purchase, lifetime access.
Google Workspace Setup — The Right Way
Domain email, Drive, and the configurations most people miss. Done in an afternoon.
Stripe Payments Setup for Non-Technical Founders
Payment links, subscriptions, invoicing — without writing a line of code.
Build Your First Airtable CRM
A simple, usable client database from scratch — fields, views, automations, and the template to start from.
Your First Website in Framer
From blank canvas to live site with a custom domain. No design experience needed.
The New Business Launch Playbook — Idea to Live Business
Strategy, naming, domain, Google Workspace, website, Stripe, Airtable, email sequences — the complete build, in the right order, with every step documented.