How an engagement actually starts.
Most partnerships start small on purpose: one scoped project first, so we both know the fit is right, then an ongoing monthly retainer. Discovery calls are free, and nothing gets built until we agree on the plan.
One problem, fixed.
We start narrow on purpose — one clear problem, scoped and solved in the first month. That's how we both find out whether the fit is right before either of us commits to more.
- One problem — scoped together on a free discovery call
- Fixed start and end — not an open-ended relationship yet
- No retainer required — some clients stop here, and that's fine
You hand it over. I run it.
Once that first piece is working, most clients move it over to me for good, along with the ongoing pieces that go with it. A flat monthly rate, scoped to the outcome the business owner wants to see.
- Ongoing ownership — the systems, schedules, and processes stay maintained and current
- One flat rate — priced to the outcome you're after
- Scales with the business — the scope grows as what you need from me grows
What that first project usually looks like
Single Ops Project
Scoped to the one thing that's actually broken. A focused fix, agreed together after a discovery call — the most common way a retainer relationship starts.
- Talent sourcing, screening, and interviewing for a single role
- Customer intake and call handling setup
- A documented, repeatable process for one part of the business
- Tech and software audit, testing, and recommendations
- A working CRM or data system, built and handed off
- Calendar, inbox, or travel coordination setup
- Sales and marketing scripts and process design
- Bookkeeping cleanup and a monthly reporting system
Building a website or launching something new?
Those are scoped a little differently — pricing below.
Own Your Website
If you've grown your following by word of mouth or on social media, the best time to protect what you've built was yesterday — the second best time is now. A website is the one place online where you control access to your work and your audience.
- Website design and build — up to 5 pages
- Custom domain connection
- Professional email setup
- On-page SEO — keyword-informed copy, meta descriptions, image alt text
- Google Search Console setup and indexing
- Email capture form + automated delivery
- Contact form connected to your inbox
- Stripe payment link or basic checkout
- Google Business Profile (if you have a physical location)
- 30 days of email support post-launch
Sites with searchable listings or databases (directories, marketplaces, inventory) are scoped separately, starting from $3,500.
Start the conversation ↗New Business Launch
You've gone from thinking about starting a business to being ready to launch it, and you know how crucial it is to get your first few customers. A website and back office set up to reach your audience gives you the credibility needed to do exactly that.
- Everything in Own Your Website, plus:
- Strategy and positioning session
- Brand naming and domain setup
- Google Workspace configuration — the full suite, not just email
- Full Stripe integration — subscriptions and invoicing
- A customer database that tracks every lead and follow-up — built in Airtable, fully yours
- Sales scripts and automated follow-up sequences
Sites with searchable listings or databases are scoped after the discovery call and priced accordingly.
Start the conversation ↗Looking for AI tools instead?
A different kind of scoped project — same free-discovery-call start.
Not sure where to start?
That's what the discovery call is for. Tell me what's actually happening in your business, and we'll figure out the right first project together.